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B2B Conversions are the Holy Grail
Whenever we look at online B2B marketing I am often asked what is the most important issue. The answer come in two parts: Cost per conversion. Often the cost per lead or cost per enquiry. Quality per...
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An Inspiring Keynote Speaker
Two weeks ago I had the privilege of attending a business conference where I witnessed a truly inspiring keynote speech. The conference was organised by the Global Travel Group and attended by 300...
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Managing An Exhibition Stand
I spent Thursday of last week (26th May) at the Technology for Marketing and Advertising (TFM&A) Exhibition in Manchester. The Manchester show is a derivative of a London exhibition of the same...
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B2B and B2C Marketing – How Different is The Buyer?
A few days ago I listened to two speakers on web marketing. In both presentations the speakers dealt with the issues of B2B versus B2C buying behaviour. In both cases the speakers advanced the idea...
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Marketing Competencies for Leadership Roles
There has been a debate in the marketing press concerning the competencies for leadership of the current generation of marketers. The debate was started by Nick Varney the CEO of Merlin Entertainments...
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Getting Value from Promotional Budgets
The recession is officially deeper and longer than expected. The UK entered the recession earlier than the Government originally acknowledged and growth has been down-graded. With business conditions...
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Website Design – Local or National Designer?
One question that is often asked is whether you should use a national or local agencies when you purchase marketing or design services. By national, in the UK anyway, we typically mean a London based...
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Conference Delegate Packs – And the Economic Downturn
The B2B marketing world has picked up since the return to work in in early January. Levels of search activity and lead generation are back to the levels last seen in the last week of November. It seems...
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B2B Marketing and Finance
Right now the UK experiencing its own mini banking disaster. The Royal Bank of Scotland has lost control of its computer system. As a result many people with RBS current accounts cannot access their...
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B2B Marketing – A Skill in Transformation
Those of you with a LinkedIn account will have noticed that there is now a skills and expertise section. This simplifies, speeds up and runs parallel to the previous and still existing connection...
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